Founder · product, design, strategy
Jeff Smith
Spent the last decade shipping products for clients — CEX.IO, DappRadar, Ogilvy, UTORG, and others — and is now turning that experience into our own products. Currently focused on Osocios.
About
Quiet output. Things that age well.
n0thn is a product studio. We take a small number of projects each year and spend the rest of the time on our own products — most recently Osocios, a customer-loyalty platform for private clubs.
Engineering · platform, systems
Miki Trayan
Builds the platform underneath. Owns the engineering and infrastructure work — the parts that have to keep running so the rest of the work shows up.
Background
A decade, before this.
Before n0thn there was a decade building products inside other people's companies — scaling crypto exchanges and wallets, shaping Web3 analytics used by hundreds of thousands, delivering trading and risk platforms for Fortune-500 banks, building campaign platforms for global brands, and founding a small design studio along the way.
None of it is on display here as a portfolio. It's the foundation the products are built on — the reason we know what ages well and what doesn't.
How we work
Fewer projects. Slower. Finished.
We take on a small number of projects each year. We say no a lot. The trade is depth of attention — we'd rather finish one thing well than ship three things half-done.
AI agents are part of how we work. They handle the dumb parts — search, scaffolding, the first draft of a screenshot capture script — so we have more time for the careful parts: the call about whether a feature belongs in the product at all, the third pass on copy, the moment in a project when slowing down beats shipping.
Most of our own time goes into our products. Most of the work we do for others ends up informing what we build next. The two feed each other.